The company’s latest ad platform is called Facebook Ads, and it’s aimed at the very same audience that Facebook CEO Mark Zuckerberg wants to reach: young Israelis.
Facebook will now be providing the platform to Israeli startups in partnership with the Israeli company Beyel, which helps Israeli startups build their own ads.
“We are excited to partner with Beyels Israeli partners to provide Israel with a new, open, and more sustainable ad platform that is both attractive to advertisers and affordable to consumers,” Facebook said in a statement on Tuesday.
“Facebook Ads is a truly disruptive new product, that offers advertisers the ability to reach an Israeli audience with more reach than ever before.”
Facebook says it will offer its Israeli partners with free, ad-supported ads for a month.
Beyele’s platform is designed to help Israeli companies compete against Facebook’s rivals in the space.
Facebook says the platform has a number of features, including its own ad-free messaging service that can be accessed by users with a Facebook account.
Facebook also says it is working on a product that will allow Israeli companies to integrate their Facebook ads into their own social networks.
Facebook’s Facebook Ads is the latest in a long line of social media companies that have built a large presence in Israel, and the country’s largest online advertising platform.
In July, Facebook announced a $200 million deal to buy Israeli company Aish for $5 billion.
Facebook CEO Ben Smith said in August that the company would open more than 1,000 new ads across Facebook, WhatsApp, and Instagram by 2020.
Facebook has been ramping up its ad strategy in Israel in recent years, with the company offering its services to more than 100 companies, including Google and Microsoft.
Facebook launched a new mobile ad platform in Israel earlier this year, as well.
Zuckerberg said in July that Facebook had acquired the Israeli-based Aish to help build an advertising platform in the country.
Facebook, which has a strong presence in the Israeli tech scene, has been building out advertising in Israel as a way to reach the countrys most tech-savvy users.
It was recently added to a program called the Facebook Accelerator Program, a $100 million program that helps companies that don’t have enough money to buy advertising on their own.